M’illumino di Meno ("I will use less light"): 17 Feb 2012
Date:
Fri 17/02/12
Location:
Italy
The Italian based awareness raising campaign on energy saving was launched by the Italian radio programme Caterpillar in 2005. The campaign raises awareness of the need to reduce energy use across all sectors.
So, on February 17th individuals and organizations are asked to turn off their lights and other electrical devices powered by non-renewable energy sources. At the same time, lights from renewable sources are actively encouraged to be turned on.
The campaign also highlights innovative green energy sources, along with exhibitions and a zero impact concert.
Finally, a clean energy torch will travel through Italy and end in Rome on the 12th of February to ‘light’ the party.
